BELatina Merges with BrandStar

MIAMI (March 23, 2021) – BELatina, a leading Latina digital platform and an expanded social footprint for the English-dominant, ambicultural Latina, has merged with BrandStar, a solutions-driven content machine, offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production.

Since her last acquisition of HIPLatina in 2018, Lisa Cavalli developed and created California-based BELatina in 2019 a digital lifestyle publication which is more relevant than ever for Latina readership in America, and continues to create awareness about stories that matter. The platform aims to inform readers with thoughtful, long-format, researched journalism by reporting and sharing in-depth stories, illuminating untold truths, unpacking forgotten histories, and amplifying new unapologetic perspectives.

The merger aims at leveraging compelling storytelling that connects brands to the growing US Hispanic Market both through the existing platform, as well as through the launch of a lifestyle television show for the Hispanic-woman focusing on women’s issues from health to food to family. The BELatina lifestyle television show is set to launch in the fourth quarter of 2021 and will broadcast on Lifetime Television.

“The merger with BELatina is a great addition to our integrated production and marketing offerings, building on and expanding our services while connecting people with brands to do life better,” said Mark Alfieri, Founder & CEO of BrandStar. “We very much look forward to working with Lisa (Cavalli) on furthering the reach of BELatina, presenting new opportunities as we expand into the US Hispanic Market.”

“BELatina unpacks and celebrates this monumental cultural shift, to create even more space for the evolution of Latin/Afro-Latinx empowerment across multiple themes and channels,” said Lisa Cavalli, Managing Partner for BELatina.com. “BELatina creates content through a solid foundation of Latinx writers looking through the cultural lens of today’s Latina. BELatina sets itself apart from other digital Latina publications through the opportunity to amplify stories via social partner media channels, because of the social network and expertise we bring to the table, unmatched by anyone in today’s media space.”

As a multimedia platform, BELatina focuses on topics such as education, voices, community, and healthy living through mind and body wellness. BELatina unpacks and celebrates the monumental cultural shift marked by women of color, to create even more space for the evolution of Latina/Afro-Latinx empowerment across multiple themes and channels. BELatina uses data, technology and compelling storytelling that connects brands to this powerful audience at scale.

BrandStar is a fully horizontally and vertically integrated production company offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production. Founded by Mark Alfieri, BrandStar’s award-winning TV programming airs on Lifetime Television, Bloomberg, FOX Business, and numerous syndicated outlets, and includes shows such as Designing Spaces, currently in its 15th year, The Balancing Act, in its 20th year, Inside the Blueprint and Access Health.