PreBorn! partnered with BrandStar to modernize its fundraising strategy and replace a dependence on legacy media with a scalable, performance-driven digital approach. The organization faced declining returns from traditional marketing channels and needed a digital infrastructure capable of reliably converting donor interest into action — one built for long-term growth, not short-term spikes.

BrandStar designed and executed a full-funnel paid media strategy across digital and social platforms, backed by conversion-focused SEO, precise attribution tracking, and optimized WordPress landing pages built specifically for donor engagement. Ongoing bi-weekly reporting and continuous creative refinement kept campaigns responsive and efficient across evergreen and seasonal windows. The results were transformative — from 2,225 donations and a 6.25x ROAS in the Q4 2022 test phase, to a 10.75% conversion rate in 2023 and $1.52M in managed spend by 2024, PreBorn! established a digital-first fundraising model with compounding, year-over-year returns.