BrandStar Cares

Longtime marketing agency BrandStar loves to help children in need. This year, the company has proudly partnered with Touch A Heart Foundation for its first annual Backpack and School Supplies Drive. The beneficiary is 4KIDS of South Florida, which has been committed to providing a home for every child since 1997.

A new school year can be a difficult transition for any child, especially for those who lack access to basic supplies like clothing, writing utensils, notebooks, and more. BrandStar and Touch A Heart are helping prepare needy children to reach their fullest potential. Touch A Heart worked with three local agencies, including 4KIDS of South Florida. The goal was to assist local children with the greatest need, mainly foster children, and sponsor their back-to-school necessities.

The Drive to Serve Children

For the supplies drive, BrandStar employees shopped for essential age-appropriate back-to-school items for each child assigned to them. The employees then brought their supplies to BrandStar headquarters and formed a backpack assembly line. Finally, employees stuffed each student’s backpack with a set of supplies and a personal note of encouragement.

On Saturday, August 5, BrandStar took part in Family Fun Day at Christian Life Center in Fort Lauderdale. The company helped to distribute the backpacks to the children, serving lunch and assisting with table service.

“We are delighted to be able to contribute to a worthy cause like Touch A Heart’s Backpack and School Supplies Drive,” said Mark Alfieri, CEO of BrandStar. “Our team—and their families—benefit immensely from having the opportunity to give to children who might not otherwise have the necessary supplies to start the school year.”

Touching Lives and Giving Hope

Touch A Heart Foundation provides help and offers hope to local children suffering from poverty, abuse, neglect, and illness. The organization’s goal is to make a personal connection with all the children and families they help.

“We were so fortunate that BrandStar supported our efforts this year, more than doubling the number of children we planned to sponsor for our first annual Backpack and School Supplies Drive,” said Jennifer Kaufman, Executive Director of Touch A Heart Foundation.